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Strategic database marketing

Hughes, Arthur

Strategic database marketing by Arthur Hughes - 4th ed. - New Delhi: Tata McGraw Hill Education Private Limited 2012 - viii, 598p., glos., ind. 23 cm x 16 cm

ISBN: 9781259029059

Subjects--Topical Terms:
building retail store traffic
business to business
customer
customer segmentation
database marketing
financial service
listening to cutomers
loyalty and retention
outsourcing
planning
subscriber acquisition

Dewey Class. No.: 658.872 / HUG

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