The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
The new emerging market multinationals : four strategies for disrupting markets and building brands by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer - New Delhi: Tata McGraw Hill Education Private Limited 2012 - xii, 335p., app., notes., ind. 23 cm x 16 cm
9781259029226
brand building awarness
branding
consumer segment
global brand associations
marketing
strategic planning
658.827 / CHA
The new emerging market multinationals : four strategies for disrupting markets and building brands by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer - New Delhi: Tata McGraw Hill Education Private Limited 2012 - xii, 335p., app., notes., ind. 23 cm x 16 cm
9781259029226
brand building awarness
branding
consumer segment
global brand associations
marketing
strategic planning
658.827 / CHA