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Persuasive advertising : evidence-based principles

Armstrong, J. Scott

Persuasive advertising : evidence-based principles by J Scott Armstrong - New York: Palgrave Macmillan 2010 - xii, 386p., app., glos., ref., ind. 24 cm x 16 cm

ISBN: 9781403913432

Subjects--Topical Terms:
advertising
advertising principles
evaluating advertisement
media specific tactics
motion media

Dewey Class. No.: 659.1 / ARM

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