Mastering fashion marketing
Jackson, Tim
Mastering fashion marketing by Tim Jackson and David Shaw - New York: Palgrave Macmillan 2009 - xviii, 376p., glos., ref., ind. 23 cm x 16 cm - Palgrave master series .
9781403919021
branding in fashion and luxury
customer and fashion consumption
fashion merchandising
fashion product
fashion segmentation, targeting and positioning (STP)
marketing mix
marketing research and information for fashion
place and channels of distribution and service
pricing in fashion
promotion and marketing communications
strategic and tactical planning in fashion marketing
746.920688 / JAC
Mastering fashion marketing by Tim Jackson and David Shaw - New York: Palgrave Macmillan 2009 - xviii, 376p., glos., ref., ind. 23 cm x 16 cm - Palgrave master series .
9781403919021
branding in fashion and luxury
customer and fashion consumption
fashion merchandising
fashion product
fashion segmentation, targeting and positioning (STP)
marketing mix
marketing research and information for fashion
place and channels of distribution and service
pricing in fashion
promotion and marketing communications
strategic and tactical planning in fashion marketing
746.920688 / JAC