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Asian brand strategy : how Asia builds strong brands

Roll, Martin

Asian brand strategy : how Asia builds strong brands by Martin Roll - New York: Palgrave Macmillan 2006 - xviii, 254p., app., bib., ind. 24 cm x 16 cm

ISBN: 9781403992796

Subjects--Topical Terms:
Asia
brand name products
branding
cases
celebrating branding
clture
consumers
product management

Dewey Class. No.: 658.827 / ROL

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