Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi
Rosengarten, Philipp G.
Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi by Philipp G. Rosengarten and Christoph B. Stuermer - New York: Palgrave Macmillan 2006 - xiv, 194p., glo., ind. 24 cm x 16 cm
9781403998835
automobile industry
brand loyalty
design
economic aspects
Germany
premium brand
products
quality
technological innovations
trade
338.4 / ROS
Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi by Philipp G. Rosengarten and Christoph B. Stuermer - New York: Palgrave Macmillan 2006 - xiv, 194p., glo., ind. 24 cm x 16 cm
9781403998835
automobile industry
brand loyalty
design
economic aspects
Germany
premium brand
products
quality
technological innovations
trade
338.4 / ROS