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PR strategy and application : managing influence

Coombs, W. Timothy

PR strategy and application : managing influence by W. Timothy Coombs and Sherry J. Holladay - Chichester: Willey Blackwell Publication Ltd. 2010 - viii, 358p., ind., ref. 24 cm x 19 cm

ISBN: 9781405144087

Subjects--Topical Terms:
corporate social responsibility
crisis communication
ethically challenged
issues management
media relations
online
public relations
public relations as activism
public relations contested
public relations goes international
reputation management
risk communication
social marketing
strategic communication

Dewey Class. No.: 659.2 / COO

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