Understanding media users : from theory to practice
Wilson, Tony
Understanding media users : from theory to practice by Tony Wilson - West Sussex: John Wiley and Sons Ltd. 2009 - vi, 219p., ref., ind. 23 cm x 15 cm
9781405155670
audiences
buying brandscapes
consumer-citizens
mass media
media user theory
perceiving is believing
projecting audience
selling on screen
structuralist and effects studies
302.23 / WIL
Understanding media users : from theory to practice by Tony Wilson - West Sussex: John Wiley and Sons Ltd. 2009 - vi, 219p., ref., ind. 23 cm x 15 cm
9781405155670
audiences
buying brandscapes
consumer-citizens
mass media
media user theory
perceiving is believing
projecting audience
selling on screen
structuralist and effects studies
302.23 / WIL