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The copywriter's toolkit : the complete guide to strategic advertising copy

Berman, Margo

The copywriter's toolkit : the complete guide to strategic advertising copy by Margo Berman - West Sussex: John Wiley and Sons Ltd. 2012 - xix, 376p., ind. 24 cm x 19 cm

ISBN: 9781405199537

Subjects--Topical Terms:
advertising copy
ambient
chosen
multimedia
online communal
spoken
sticky
strategic word
written

Dewey Class. No.: 659.132 / BER

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