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Statistics for marketing and consumer research

Mazzocchi, Mario

Statistics for marketing and consumer research by Mario Mazzocchi - London: Sage Publications Ltd. 2008 - xviii, 412p., app., ref., ind. 24 cm x 17 cm

ISBN: 9781412911221

Subjects--Topical Terms:
cluster analysis
consuemr data
consumers
discrimination
hypothesis testing
marketing research
multidimensional scalling
multivariate analysis
probability
relationships among variable
research
sampling
statistical methods

Dewey Class. No.: 658.83028 / CHA

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