Normal view MARC view ISBD view

Understanding media economics

Doyle, Gillian

Understanding media economics by Gillian Doyle - 2nd ed. - London: Sage Publications Ltd. 2013 - xii, 216p., ref., ind. 24 cm x 17 cm

ISBN: 9781412930772

Subjects--Topical Terms:
copyrights
corporate growth
corporate strategies
demand
economics of content supply
media and advertising
media economics
media economics
mulri platform
networks
public policy

Dewey Class. No.: 302.23 / DOY

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)