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Corporate communications : convention, complexity, and critique

Christensen, Lars Thoger

Corporate communications : convention, complexity, and critique by Lars Thoger Christensen, Mette Morsing and George Cheney - London: Sage Publication Ltd. 2008 - xii, 251p., ref., ind. 25 cm x 18 cm

ISBN: 9781412931021

Subjects--Topical Terms:
business communication
corporate branding
corporate culture
corporate image
corporate reputation adn stakeholder
integrated communications and identity

Dewey Class. No.: 658.45 / CHR

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