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Consumer behaviour : applications in marketing

East, Robert

Consumer behaviour : applications in marketing by Robert East, Malcolm Wright and Marc Vanhuele - London: Sage Publications Ltd. 2008 - vii, 334p., ref., ind. 24 cm x 17 cm

ISBN: 9781412934312

Subjects--Topical Terms:
brand knowledge
consumer behavior
consumer satisfaction
consumption patterns
customer loyalty
market response
resporce to advertising
retail cotext
sales promotions
stationary markets

Dewey Class. No.: 658.8342 / EAS

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