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Marketing research : a practical approach

Kolb, Bonita

Marketing research : a practical approach by Bonita Kolb - London: Sage Publications Ltd. 2008 - xiii, 292p., bib., ind. 23 cm x 19 cm

ISBN: 9781412947978

Subjects--Topical Terms:
cultural considerations
ethics
industry
marketing plan
marketing research
marketing strategy
methods
proposal
qualitative marketing research
quantitative marketing research
research issues
secondary research

Dewey Class. No.: 658.83 / KOL

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