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Media audiences : effects, users, institutionals and power

Sullivan, John L.

Media audiences : effects, users, institutionals and power by John L. Sullivan - New Delhi: Sage Publications India Pvt Ltd 2013 - xvi, 261p., ind. 23 cm x 19 cm

ISBN: 9781412970426

Subjects--Topical Terms:
active users of media
audience
difgital media world
interactice audience
mass media
media messages
media rating
target marketing

Dewey Class. No.: 302.23 / SUL

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