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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Ad critique : how to deconstruct ads in order to build better advertising by Nancy R. Tag - California: Sage Publication 2012 - xiv, 198p., ind. 23 cm x 19 cm

ISBN: 9781412980531

Subjects--Topical Terms:
Advertising
advertising--evaluation
criticism

Dewey Class. No.: 659.1 / TAG

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