Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp - Boston: Harvard Business School Publishing 2006 - xvii, 270p., notes, ind. 24 cm x 16 cm
9781422101674
brand under attack
branding
competing on price with traditional
create winning value propositions for manufacturer brands
encircling manufacturer brands with retailer brand portfolios
fight selectively to marshall resources against private labels
innovate brilliantly to beat private labels
manufacturer strategies vis-a`-vis private labels
marketing
maximizing retailer profitability
partner effectively to craft win-win relationships
produce private labels for greater profits
quality with premium store brands
rational consumer with value innovator own labels
retailer strategy vis-a-vis private labels
successful private labels
658.827 / KUM
Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp - Boston: Harvard Business School Publishing 2006 - xvii, 270p., notes, ind. 24 cm x 16 cm
9781422101674
brand under attack
branding
competing on price with traditional
create winning value propositions for manufacturer brands
encircling manufacturer brands with retailer brand portfolios
fight selectively to marshall resources against private labels
innovate brilliantly to beat private labels
manufacturer strategies vis-a`-vis private labels
marketing
maximizing retailer profitability
partner effectively to craft win-win relationships
produce private labels for greater profits
quality with premium store brands
rational consumer with value innovator own labels
retailer strategy vis-a-vis private labels
successful private labels
658.827 / KUM