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Greater good : how good marketing makes for better democracy

Quelch, John A.

Greater good : how good marketing makes for better democracy by John A. Quelch and Katherine E. Jocz - Massachusetts: Harvard Business School Publishing 2007 - viii, 331p., notes, ind. 24 cm x 16 cm

ISBN: 9781422117354

Subjects--Topical Terms:
consumption
democracy
information
marketing
media
nations
politics
program

Dewey Class. No.: 658.8 / QUE

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