Mastering the hype cycle : how to choose the right innovation at the right time

Fenn, Jackie

Mastering the hype cycle : how to choose the right innovation at the right time by Jackie Fenn and Mark Raskino - Boston: Harvard Business School Publishing Corporation 2008 - xviii, 237p., notes, ind. 24 cm x 16 cm - Gartner, Inc./Harvard Business School Press series .

9781422121108


hype cycle winner
management
organisational change
prioritizing the candidates
scope
technological innovations
track
understanding rewards and risks

658.406 / FEN
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