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Marketing metaphoria : what deep metaphors reveal about the minds of consumers

Zaltman, Gerald

Marketing metaphoria : what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman - Boston: Harvard Business School Publishing 2008 - xxi, 230p., notes, ind. 24 cm x 16 cm

ISBN: 9781422121153

Subjects--Topical Terms:
balance
connection
consumer behaviour
container
control
journey
metaphor
resouce
transformation

Dewey Class. No.: 658.8342 / ZAL

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