Manage the media : (don't let the media manage you)

Holstein, William J

Manage the media : (don't let the media manage you) by William J. Holstein - Boston: Harvard Business Press 2008 - 103p., notes 19 cm x 12 cm - Memo to the CEO .

9781422121481


business
corporate image
corporations
embrace the new media
incorporate communication
industrial publicity
investor relations
issues management
mass media
United States

659.2 / HOL
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