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Spanning silos : the new CMO imperative

Aaker, David A.

Spanning silos : the new CMO imperative by David A. Aaker - Boston: Harvard Business School Publishing 2008 - xviii, 216p., notes, ind. 24 cm x 16 cm

ISBN: 9781422128763

Subjects--Topical Terms:
brand strategy
business strategy
chief marketing officer CMO
job description
market analysis
marketing management
marketing management

Dewey Class. No.: 658.8 / AAK

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