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Winning the story war : why those who tell and live the best stories will rule the future

Sachs, Jonah

Winning the story war : why those who tell and live the best stories will rule the future by Jonah Sachs - Boston: Harvard Business Review Press 2012 - 263p., app., notes, ind. 24 cm x 16 cm

ISBN: 9781422143568

Subjects--Topical Terms:
consumers
marketing
psychological aspects
psychology
social aspects
social media
storytelling

Dewey Class. No.: 658.802 / SAC

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