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The expressive organization : linking identity, reputation, and the corporate brand

Schultz, Majken (ed.)

The expressive organization : linking identity, reputation, and the corporate brand - New York: Oxford University Press 2000 - xv, 292p., ind. 23 cm x 16 cm

ISBN: 0198297793

Subjects--Topical Terms:
brand name products
business communications
corporate image
corporations
marketing
public relations
reputation strategy
rethinking identity
symbolic marketplace

Dewey Class. No.: 659.285 / EXP

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