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Harvard business review on increasing customer loyalty

Harvard business review on increasing customer loyalty by Harvard Business School Publishing - Boston, Mass: Harvard Business Review Press 2011 - 221p., ind. 21 cm x 14 cm - Harvard business review paperback series .

ISBN: 9781422162521

Subjects--Topical Terms:
behavioural science
companies and the customers
CRM
customer loyalty
customer relations
data mine
face forward
grow
mismanagement
service
service-profit chain to work

Dewey Class. No.: 658.8343 / HAR

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