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Winning in emerging markets : a road map for strategy and execution

Khanna, Tarun

Winning in emerging markets : a road map for strategy and execution by Krishna G. Palepu, Tarun Khanna with Richard J. Bullock - Boston: Harvard Business School Publishing 2010 - xii, 247p., notes, ind. 24 cm x 16 cm

ISBN: 9781422166956

Subjects--Topical Terms:
commerce
economic aspects
economic aspects
emerging arena
emerging giants
emerging giants
exploiting institutional voids as business opportunities
globalization
globalization
international business enterprises
international business enterprises
management
management
marketing
marketing
multinationals in emerging markets
nature of institutional voids in emerging markets
spotting and responding to institutional voids

Dewey Class. No.: 658.4012091724 / PAL

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