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Basic marketing research

Churchill, Gilbert A.

Basic marketing research by Gilbert A. Churchill - 2nd ed. - Texas: Dryden Press 1992 - xxi, 837p,, ind. 25 cm x 20 cm

ISBN: 0030753783

Subjects--Topical Terms:
cases
data analysis
data collection
design
forms
marketing research
process
reports
role

Dewey Class. No.: 658.83 / CHU

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