The $10 trillion prize : captivating the newly affluent in China and India

The $10 trillion prize : captivating the newly affluent in China and India by Michael J. Silverstein, Abheek Singhi, Carol Liao and David Michael - Boston: Harward Business School 2012 - xix, 314p., notes, bib., ind. 24 cm x 16 cm

9781422187050


affluent consumers
attitudes
business leaders
China
consumers
digital life
education
food and drink
India
luxury

658.840951 / TRI
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