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Word of mouth marketing : how smart companies get people talking

Sernovitz, Andy

Word of mouth marketing : how smart companies get people talking by Andy Sernovitz - New York: Kaplan Publishing 2009 - xxiii, 206p. 24 cm x 16 cm

ISBN: 9781427798619

Subjects--Topical Terms:
advertising
concepts
five Ts
mouth marketing
tools

Dewey Class. No.: 659.133 / SER

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