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Dynamics of international advertising : theoretical and practical perspectives

Mueller, Barbara

Dynamics of international advertising : theoretical and practical perspectives by Barbara Mueller - 2nd ed. - New York: Peter Lang Publishing, Inc. 2011 - x, 368p., ref., ind. 25 cm x 18 cm

ISBN: 9781433103841

Subjects--Topical Terms:
advertising
advertising environment
advertising media
controlling international advertising
coordinating
creative strategy
cultural environment
ethics and beyond
execution
global marketplace
international arena
international business
marketing mix
regulatory considerations

Dewey Class. No.: 659.1 / MUE

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