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Why we love disney : the power of the disney brand

Stein, Andi

Why we love disney : the power of the disney brand by Andi Stein - New York: Peter Lang Publishing Inc. 2011 - vi, 282p., ind. 23 cm x 15 cm

ISBN: 9781433108976

Subjects--Topical Terms:
amusements United States history
disney characters
disney films
disney history
global marketplace
home entertainment and interactive media
marketing and promotion
merchandising
music
sports
television
theater and live entertainment
theme parks
travel and tourism
walt disney company
walt disney company history

Dewey Class. No.: 384.80979494 / STE

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