Advertising its role in modern marketing

Krugman, Dean M.

Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn - 8th ed. - Texas: Dryden Press 1994 - xxv, 617p., ind. 29 cm x 22 cm

0030767520


advertising
budgeting
campaign
direct mail
economic
environment
global
issues
marketing
media
overview
planning
purpose
regulatory
research
retail
sales promotion
social
structure

659.1 / KRU
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