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Principles and practice of marketing

Blythe, Jim

Principles and practice of marketing by Jim Blythe - 3rd ed. - London: SAGE 2014 - xxii, 772p., glos., ind. 27 cm x 20 cm

ISBN: 9781446273999

Subjects--Topical Terms:
Europe
industrial marketing
management
marketing

Dewey Class. No.: 658.8 / BLY

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