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Direct and interactive marketing

Sargeant, Adrian

Direct and interactive marketing by Adrian Sargeant and Douglas C. West - New York: Oxford University Press 2001 - xxiii, 460p., ind. 25 cm x 19 cm

ISBN: 0198782535

Subjects--Topical Terms:
agencies
analytical procedures
budgeting
building a customer database
communications objectives
creative briefing
customer acquisiton
customer retention
direct interactive marketing
direct marketing specialists
e marketing
fulfilment
market planning
marketing mix
media planning
print
reduction
testing and research
understanding buying

Dewey Class. No.: 658.84 / SAR

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