Air wars : television advertising and social media in election campaigns, 1952-2012
West, Darrell M.
Air wars : television advertising and social media in election campaigns, 1952-2012 by Darrell M. West - 6th ed. - California: Sage Publiations, Inc. 2014 - xviii, 205p., app., notes, ind. 23 cm x 15 cm
9781452239910
ad messages
advertising
advertising history
buying air times
democratic elections
effective ads
media coverage
political
political campaigns
politics and government 1945-1953
setting about the cadidates
television in politics
United States
324.73097309045 / WES
Air wars : television advertising and social media in election campaigns, 1952-2012 by Darrell M. West - 6th ed. - California: Sage Publiations, Inc. 2014 - xviii, 205p., app., notes, ind. 23 cm x 15 cm
9781452239910
ad messages
advertising
advertising history
buying air times
democratic elections
effective ads
media coverage
political
political campaigns
politics and government 1945-1953
setting about the cadidates
television in politics
United States
324.73097309045 / WES