Contagious : how to build word of mouth in the digital age
Berger, Jonah
Contagious : how to build word of mouth in the digital age by Jonah Berger - London: Simon and Schuster 2014 - viii, 244p., note., ind. 20 cm x 13 cm
9781471111709
digital marketing
social communication
viral markedsforing
word-of-mouth advertising
659.133 / BER
Contagious : how to build word of mouth in the digital age by Jonah Berger - London: Simon and Schuster 2014 - viii, 244p., note., ind. 20 cm x 13 cm
9781471111709
digital marketing
social communication
viral markedsforing
word-of-mouth advertising
659.133 / BER