Contagious : how to build word of mouth in the digital age

Berger, Jonah

Contagious : how to build word of mouth in the digital age by Jonah Berger - London: Simon and Schuster 2014 - viii, 244p., note., ind. 20 cm x 13 cm

9781471111709


digital marketing
social communication
viral markedsforing
word-of-mouth advertising

659.133 / BER
Copyrights © MICA KEIC (Knowledge Exchange and Information Centre) 2018. All Right Reserved.

web counter                                    
                                    

Powered by Koha