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Brand desire : how to create consumer involvement and inspiration

Ind, Nicholas

Brand desire : how to create consumer involvement and inspiration by Nicholas Ind and Oriol Iglesias - London: Bloomsbury 2016 - ix, 183p., note., ind. 23 cm x 15 cm

ISBN: 9781472936233

Subjects--Topical Terms:
brand loyalty
branding
customer loyalty
customer relations
marketing
product management

Dewey Class. No.: 658.827 /

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