Portfolio management for new products

Cooper, Robert G.

Portfolio management for new products by Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt - Harlow Essex: Addison Wesley Longman Ltd. 1998 - xv, 230p., app., ind. 24 cm x 16 cm

0201328143


balanced portfolio
challenges
designing
implementing the protfolio some thouughts
mathematical methods
portfolio management
strong link to strategy
unresolved issues
value portfolio

332.6 / COO
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