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21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy

Haddad, Manal

21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy by Manal Haddad - New Delhi: Zaccheus Entertainment 2016 - xv, p., bib., ind. 21 cm x 15 cm

ISBN: 9781483444369

Subjects--Topical Terms:
FMCG industry
marketing

Dewey Class. No.: 658.8 / HAD

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