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Blue ocean shift : beyond competing : provensteps to inspire confidence and seize new growth

Kim, W. Chan

Blue ocean shift : beyond competing : provensteps to inspire confidence and seize new growth by W. Chan Kim and Renee Mauborgne - London: Macmillan 2017 - xi, 322p., notes, bib., ind. 24 cm x 16 cm

ISBN: 9781509832163

Subjects--Topical Terms:
management
market segmentation
marketing

Dewey Class. No.: 658.802 / KIM

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