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Global place branding campaigns across cities, regions, and nations

Bayraktar, Ahmet (ed.)

Global place branding campaigns across cities, regions, and nations - Hershey, PA: IGI Global 2017 - xxii, 368p., ref., ind. 28 cm x 22 cm - Advances in hospitality, tourism, and the services industry book series .

ISBN: 9781522505761

Subjects--Topical Terms:
case studies
city promotion
marketing
place marketing
tourism

Dewey Class. No.: 910.688 / GLO

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