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Persuasive communication campaigns

Pfau, Michael

Persuasive communication campaigns by Michael Pfau and Roxanne Parrott - Massachusetts: Allyn and Bacon 1992 - xiii, 434p., ind. 24 cm x 18 cm

ISBN: 0205139779

Subjects--Topical Terms:
campaign communication
campaign history
case studies
commercial campaign
communication modalities
essential tools of campaigns
focus on receivers
influence
managing campaigns
mass media
natural
political campaigns
research design
social action campaigns

Dewey Class. No.: 302.2 / PFA

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