Promotion in the merchandising environment
Swanson, Kristen K.
Promotion in the merchandising environment by Kristen K. Swanson and Judith C. Everett - 2nd ed. - New York: Fairchild Publications 2007 - xxi, 538p., glo., ind. 26 cm x 21 cm
9781563675515
advertising
broadcast media cost
budgets
commercial
communication
consumer behavior
creative development
direct marketing
ethical concern
fashion merchandising
fashion shows
IMC
integrated marketing communication
interactive media
magazines
market segmentation
marketing
measuring media
media
media planning
media vehicles
newspapers
personal selling
personnel
planning
print media
promotion mix
promotion organization
public relation
radio
role
sales promotion
social impact
structure
support madia
tools
visual merchandising
687.0688 / SWA
Promotion in the merchandising environment by Kristen K. Swanson and Judith C. Everett - 2nd ed. - New York: Fairchild Publications 2007 - xxi, 538p., glo., ind. 26 cm x 21 cm
9781563675515
advertising
broadcast media cost
budgets
commercial
communication
consumer behavior
creative development
direct marketing
ethical concern
fashion merchandising
fashion shows
IMC
integrated marketing communication
interactive media
magazines
market segmentation
marketing
measuring media
media
media planning
media vehicles
newspapers
personal selling
personnel
planning
print media
promotion mix
promotion organization
public relation
radio
role
sales promotion
social impact
structure
support madia
tools
visual merchandising
687.0688 / SWA