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Authenticity : what consumers really want

Gilmore, James H.

Authenticity : what consumers really want by James H. Gilmore, B. Joseph Pine - Boston: Harvard Business School Press 2007 - xiii, 301p., notes, ind. 24 cm x 16 cm

ISBN: 9781591391456

Subjects--Topical Terms:
consumer behavior
consumers' preferences
inauthenticity supply
product management
rendering authenticity

Dewey Class. No.: 658.8343 / GIL

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