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Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity

McGrath, Rita Gunther

Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity by Rita Gunther McGrath and Ian C. MacMillan - Boston: Harvard Business School Publishing 2009 - vi, 249p., notes, ind. 24 cm x 16 cm

ISBN: 9781591396857

Subjects--Topical Terms:
business model architecture
corporations
designing specific growth initatives
discovery driven growth
growth
management
organisational effectiveness
strategic growth
strategic planning

Dewey Class. No.: 658.4063 / MCG

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