The curse of the mogul : what's wrong with the world's leading media companies

Knee, Jonathan A.

The curse of the mogul : what's wrong with the world's leading media companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave - New York: Penguin Group 2009 - xii, 304p., notes, ind. 14 cm x 16 cm

9781591842644


debunking media myths
efficient operations in media
internet is not your friend
landscape of competitive advantage
management
mass media
media landscape
media M and A that works
putting it all together
reinforcing competitive advantage in media
structure of media industries

302.23068 / KNE
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