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Killer brands : create and market a brand that will annihilate the competition

Lane, Frank

Killer brands : create and market a brand that will annihilate the competition by Frank Lane - Avon: Adams Media 2009 - xii, 210p., ind. 22 cm x 14 cm

ISBN: 9781598691238

Subjects--Topical Terms:
brand fundamentals
brand mechanics
killer alignment
killer brand
killer focus
killer linkage
understand expectation
what to do-and what not to do

Dewey Class. No.: 658.827 / LAN

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