The real power of brands : making brands work for competitive advantage
Crainer, Stuart
The real power of brands : making brands work for competitive advantage by Stuart Crainer - London: Pitman Publishing 1995 - viii, 214p., bib., ind. 24 cm x 16 cm
0237613790
cola conflicts
Diaper
elastic brands
global local
history
management
Marlboro
organisation
real power
temptation of brands
value
what is a brand
658.827 / CRA
The real power of brands : making brands work for competitive advantage by Stuart Crainer - London: Pitman Publishing 1995 - viii, 214p., bib., ind. 24 cm x 16 cm
0237613790
cola conflicts
Diaper
elastic brands
global local
history
management
Marlboro
organisation
real power
temptation of brands
value
what is a brand
658.827 / CRA