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The analytical marketer : how to transform your marketing organization

Sweetwood, Adele

The analytical marketer : how to transform your marketing organization by Adele Sweetwood - Boston: Harvard Business Review Press 2016 - xi, 180p., note., ind. 24 cm x 16 cm

ISBN: 9781625278456

Subjects--Topical Terms:
management
quantitative research
technological innovations

Dewey Class. No.: 658.802 / SWE

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