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Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own

Gray, Rob

Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own by Rob Gray - 1st ed. - Bath: Crimson Publishing Limited 2014 - vi, 232p., ind. 21 cm x 14 cm

ISBN: 9781780592299

Subjects--Topical Terms:
advertising
branding
case studies
electronic commerce
marketing
social media

Dewey Class. No.: 658.827 / GRA

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